We were born in Reykjavik, Iceland as a natural sweetener company in 2015. We set sail for foreign markets with our Jam line in 2017. Today we are present in 36 countries, available online, and in store at over 10,000+ locations. We are the fastest growing jam brand in the US. (1) (2), and scaling our product line in adjacent categories. Our focus since the beginning has been to transcend modern food culture - free from added sugar. Every GOOD GOOD product exists to inspire and empower. As a premium food brand, we innovate products that comprise high quality natural ingredients. Our goal is to provide an experience that tastes good and is good for you. We promise healthful deliciousness, free from added sugar and artificial ingredients.